The use of technology in coaching has changed over the years. This generation of kids spend more and more time on some form of technology. As a teacher of Graphic Design, I have had the benefit of staying on top of the latest technological advances for both communication and program development.
SOCIAL MEDIA
Social media can be a great tool to aid students in the recruiting process.
It only makes sense that coaches should communicate with those prospects where they are most likely to engage, and where they are most comfortable.
If done in the right way, social media can help provide those 1-to-1 connections between coaches, staff, and prospects that will let them know just how much the school values their recruits.
Social media provides incredible reach and opportunity to coaches and athletic departments and their recruiting efforts.
Here are a few ways that athletic departments can immediately begin realizing the benefits of social:
Social media can provide access that just can’t be captured through the university website, e-mails, brochures, and even on-campus visits, by providing recruits with a view of the school and team culture and personality. Even before the recruit steps foot on campus, the right content will have exposed them to information on campus life, athletic facilities, the teams, and current athletes.
I have always enjoyed making highlight videos and making films to promote my basketball programs. Here are a few examples of videos that I put together for the Knights Basketball Program.